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Record Store
Owner interview with Dave Muir of Sloth Records
June 2008
Store Name: Sloth Records Slogan/Motto: In Music We Trust Year Established: 1997 Address: 1508 4th Street SW, Calgary, Alberta T2R 0Y4, Canada Store Hours: 11- 7, 7 days a week Phone Number: 403-265-6585 Website: www.myspace.com/slothrecords Email: slothrecords@shaw.ca Do You Have a Listening Station: Yes Musical Styles You Specialize in: Indie, Punk, Metal, Hardcore, Hiphop, reggae, Soul, Jazz Musical Styles You Exclude: Classical, Country, Top 40 Other Items You Sell: Shirts, DVDs, DJ equipment, patches, stickers, books, accessories Do you do special orders: yes Do you do mail order: yes Do you do web orders: no Number of Employees: 6 How often do you have in-store performances: once a month Number of New CDs in stock: 10000 Number of Used CDs in stock: 1000 Number of New LPs in stock: 4000 Number of Used LPs in stock: 5000 Number of New 7s in stock: 500 Number of Used 7s in stock: 300 QRD Why did you start your store? Dave Lack of a niche record store in the city. QRD How does your store particularly appeal to your city? Dave We are the only real record store left. QRD Whats a mistake youve made with your store that youd warn others against? Dave Sell your stock! QRD What do you think indie record labels could do to best help both themselves & indie stores? Dave Make good records & dont give your stuff away for free. QRD How was the representation of indie storeowners & customers in the movie High Fidelity accurate & inaccurate to your experience? Dave Ha-ha! Pretty close really. QRD What type of research do you do to decide what to put on the shelves? Dave Listen to everything. QRD Is it ever difficult to find the right distributors to get something you want to stock? Dave Yes, but only for the classic vinyl re-issues. QRD What do you wish labels or bands or distributors did more of to work with you? Dave Send more promo copies & coop ads in zines. QRD What do you think is your stores all time best seller? Dave Modest Mouse. QRD What do you think most leads to a particular record being a good seller in your store? Dave A title that is not carried at the chain stores. QRD How does one get an independent release into your store such that its recommended to the clientele instead of just sitting on the shelf? Dave Make a good record & deal direct if you have to. QRD How do you feel about so many stores closing & how does it affect you if at all? Dave It is disenchanting, but business is good. QRD What type of competition do you get from the big box stores (Wal-Mart, Best Buy, etc.) & is it difficult to compete price-wise - i.e., do you find that potential customers will shop at the chain because they can afford to charge less for the same discs or do they support you if the disc is a dollar higher in price? Dave We will not even try to compete; why bother, just do the other things better. QRD With portable MP3 players & iTunes, is the concept of the album (in any form) dying? Dave Yes, it is unfortunately unless the copyright laws are reformed. QRD How has the downloading scene impacted your sales - do you find that people buy less CDs now because they can download them for less or do you or do you think illegal downloads are more of a culprit? Dave Illegal downloads must stop. QRD Record & CD buyers tend to be of a certain age (21-34), as the upcoming people who will be of that age group are mostly download-buyers, would you like stores to eventually have iPod filling stations hooked up to an indie network that stores can be part of? Dave That could work, but then what about the artwork etc? QRD With the increase in digital downloads, low prices in mega-chains, & so many online specialty stores; what is the job of the local indie shop now compared to in the 1990s? Dave Maintain the Aura of the record store & get people off their computers. QRD What are the biggest misconceptions people have of record stores in general & yours in particular? Dave That we have everything. QRD What is the most frustrating &/or frequent question you get from customers? Dave When special orders cannot be filled. QRD How do you decide who to hire as an employee & when you need one? Dave Very carefully. QRD If you werent in the music business, what would you do? Dave Selling tacos. QRD How did your schooling & previous work experience prepare (or not prepare) you for your store? Dave Not at all. QRD Have you ever refused to sell something purely because you disliked the music, even if it was popular & would sell? Dave Yes. QRD What is your personal holy grail? (i.e. the one rarity youve been looking for forever.) Dave There are many. QRD What makes you feel like you had a good day at the store? Dave Great sales. QRD Anything else? Dave Illegal downloading must stop. Copyright laws are outdated & must be reformed. Sloth
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